MCU and the Sherlock Effect: An Addendum

Last week saw the end of my latest film appreciation course at Northern Virginia Community College, where we spent the last few weeks dissecting the production logics of the Marvel Cinematic Universe, from auteur theory and the rise of the (currently beleaguered) brand showrunner-auteur, to its unusual deployment of arc storytelling in a cinematic context, the vagaries of marketing to a ‘fan demographic’, and the studio’s attempts at engaging and retaining a highly lucrative transnational audience.