Last week saw the end of my latest film appreciation course at Northern Virginia Community College, where we spent the last few weeks dissecting the production logics of the Marvel Cinematic Universe, from auteur theory and the rise of the (currently beleaguered) brand showrunner-auteur, to its unusual deployment of arc storytelling in a cinematic context, […]
Simply put, synergy is the combination of two or more things to create something that’s bigger than the sum of its individual parts, and Disney was thinking in synergistic directions long before the concept caught fire in American corporate circles.
Last week, my Tumblr dashboard was flooded with opinions about the casting of Benedict Cumberbatch as Marvel’s Doctor Strange in the upcoming film of the same name. While some were excited, there was also substantial backlash to the announcement that was echoed in other corners of online fandom. On my own Tumblr dash, concern centered on […]