Quantitative audience research can tell you the whats of media fandoms; I can tell you the whys. Media productions increasingly have turned to online fans as a specific marketing demographic in recent years, yet this hasn’t produced much of an improved understanding of this group. As a participant-specialist in online media fan spaces (including Twitter, Tumblr, Facebook, LiveJournal, and so on) and, in particular, fangirl cultures (shipping, fanfiction, transformative works), I can help your organization better grasp not only what matters to fans, but why – knowledge that enables greater flexibility in the face of almost constantly changing social media interactions.

I encourage you to get in touch if you’d like to know more! Email me at, or use the contact form below.